• Briar Wills
  • Graphic + Website Designer, Developer, Maker.

The one stop shop for all your graphic, website design and development needs.
Based in Hawkes Bay, New Zealand.

Hi there, Thanks for dropping by!

**PLEASE NOTE: I’m not currently taking on new clients**

I’m Briar, a creative freelancer. I ensure brands are kept strong and consistent from print material through to websites for small to medium sized businesses and organisations.

In order to really understand a business, I take pride in building great relationships with each of my clients. Through being transparent (with cost) and honest (with recommendations), over the last 15 years, 85% of my clients have come to me via word of mouth.
As well as working directly with organisation/business owners, I enjoy working alongside other graphic designers, and web developers filling their ‘need’ gap. From this, I have built a great network of talent around me – so if for some reason I’m not the best fit for your project, I have no hesitation in recommending someone who will be.
I have gained a Bachelor in Computing Systems (UNITEC) and Diploma in Graphic Design – with a ‘Highly Commended in Design’ Industry Award (Media Design School).

Why ‘Generate’?

Everything I design and/or develop for your business, is essentially to generate some kind of return on investment, whether it be:

  • Sales
  • Awareness
  • Leads + Relationships
  • Content
  • Community
  • Thought

My Services


Create or refresh your logo and apply it to stationery, signage, marketing material.


Create an effective, strategic and mobile-friendly online presence for your business/organisation.


A Content Management System gives you the tools to update content on your website.


Let me manage all your domains, emails and hosting – three less things for you to worry about.

Online Stores

Sell your products worldwide securely and effectively.


Send html based emails and track what activity recipients do.


Monitor website activity to view trends and refine your strategy.


Tweak the design or update the content to keep your site fresh and relevant.

Who do I work with?

Direct Clients

A majority of my work is with small to medium sized local businesses, schools and non-profit organisations. Strategically establishing their print and digital branding so they generate what they need to!


I work alongside designers who provide Photoshop/Illustrator layouts and I go on to transform them into fully functional websites. I am also happy to offer feedback throughout the design process and educate on what makes a great design.


I work with a number of developers who require a creative touch to their clients website or UI solution. I provide all the necessary design files at the end, ready to be coded! Direct client interaction can be as little or as much given.


I partner with Agencies who require that little bit extra of external (and anonymous) expertise. Whether a designer, developer, or sometimes, both!


Hover and click on the arrows to view more case study images

  • Cycle Nation / Branding
  • Cycle Nation / Branding Elements
  • Cycle Nation / Email Signature
  • Cycle Nation / Printed Stationery
  • Cycle Nation / Mountain Bikes
  • Cycle Nation / Road Bikes
  • Cycle Nation / Bike Mechanic Services

Cycle Nation, Havelock North

  • Logo + Branding Elements
  • Email signatures
  • Website + Email Hosting
  • Letterhead + Business Cards
  • Shop Signage

Renae + Nico came to me in the early stages of planning to launch Cycle Nation, Havelock Norths newest bike store. And needed everything ‘visual’ to kick start their business!

  • Village Beauty / Website design, Havelock North
  • Village Beauty / Logo Design
  • Village Beauty / Business Card Design
  • Village Beauty / MailChimp Campaign

Village Beauty and Body, Havelock North

  • Refreshed logo
  • Responsive Website (start-up package)
  • Refreshed appointment card design
  • Established MailChimp eNewsletters
  • On-site photography

Village Beauty and Body are currently going through a makeover of their own, getting re-branded!

They already had a successful and active Facebook page, but it was time to take their online presence to the next level and get them a website of their own. They were the first to receive one of the new start-up web template packages, which meant once the content was received, they could get online in a matter of days!

  • Designer Shopping Night at KingsWay School
  • Designer Shopping Night at KingsWay School

Annual Designer Shopping Night - Community Event

  • Website Design and Development
  • Responsive (Mobile Friendly)

I’m proud to supply The Annual Designer Shopping Night fundraiser with a website to help with their advertising and marketing.

The night is a great fundraising community event on the Hibiscus Coast.

It not only brings together local designers and provides them with an avenue to sell their works, but all those ladies who love to purchase unique and gifts made with love – all in one place!

  • New Zealand Guild of Foodwriters
  • New Zealand Guild of Foodwriters

The New Zealand Guild of Foodwriters

  • Logo
  • Website Design
  • eNewsletter Template

I was approached by Concept Digital to help their client, The New Zealand Guild of Foodwriters, get established with a modern, clean and simple logo and website. Once they were completed, Concept Digital finished the project by coding the website and implementing a Content Management System, allowing the food writers to do what they do best – easily on their new website!

  • Rodney Wood Splitters
    • Rodney Woodsplitters
      • Rodney Woodsplitters

      Rodney Wood Splitters

      Rodney Wood Splitters is a newly established business, servicing the Hibiscus Coast and North Shore. They required the basics start-up package, which consisted of:

      • Logo and branding
      • Business card
      • One page website page
      • Embroidery and screenprinted hi-vis shirts
      • Roadside sign
      • Pixel Craft
      • Pixel Craft

      Pixel Craft

      • Simple Website Design and development

      Pixelcraft is a creative production studio based in Auckland – they specialise in commercial photo retouching and 3D CGI work. They have done work for the likes of NZ Silver Ferns, Holden, BP and Auckland City Council. The simplistic design allows their super impressive imagery to really stand out. You can see it at: pixelcraft.co.nz.
      The Holden slideshow showreel is a must see!

      • Superhero Party - Halloween Alternative
      • Superhero Party - Halloween Alternative
      • Superhero Party - Halloween Alternative
      • Superhero Party - Halloween Alternative

      Superhero Party - Halloween Alternative Community Event

      • Logo
      • Website
      • Poster and Pamphlets
      • ‘Superpower’ Pack for kids on arrival

      A great community event that I was more than happy to donate print/web material for! Urban Vineyard is an inner city church in Auckland that puts on a “SuperHero” party, as a Halloween Alternative for families.

      • Selah Renovations
      • Selah Renovation
      • Selah Renovation

      Selah Renovations

      • Logo Development
      • Website Design and Development
      • Content Management System

      Selah Renovations first approached me to refresh their logo and branding in 2009, since then we have worked on numerous marketing reports, websites and print material.

      It has been great to see Selah Renovations become a well established renovations company, it was Deloittes 15th Fastest Growing company in 2013 and are the builders on team “Alice and Caleb” on The Block NZ.

      • La Fourchette

      La Fourchette

      • Website Development

      I was supplied this lovely design by
      Awilaway, and asked to transform it into a website. It worked great on a desktop computer but was a bit tricky on mobile devices, so we simply adjusted the stylesheet which meant mobile users would still see the same information but in a more mobile-friendly interface.

      • Concrete Specialists Home Page
      • Concrete Specialists Home Page
      • Concrete Specialists Gallery Page
      • Concrete Specialists Pamphlet
      • Concrete Specialists Pamphlet
      • [/item_slide]

      Concrete Specialists

      • Logo development
      • Letterhead and Business cards
      • Marketing Brochures
      • Vehicle Signage
      • Website Design + Development
      • Clothing Embroidery

      Concrete Specialists required the complete branding package!

      • Town and Country Lawns
      • Town and Country Lawns
      • Town and Country Lawns
      • Town and Country Lawns

      Town and Country Lawns

      • Logo
      • Website
      • Vehicle Signage
      • Gift Vouchers
      • Business Cards

      Town and Country Lawns came to me in 2008 when they were establishing their business, requiring the full branding package.

      Surf Store Website

      Website Design

      Website and Signage

      Graphic Design, Website Design

      DLE Sized Pamphlet

      Graphic Design, Illustration

      Kiwiana Print

      Graphic Design, Illustration

      Logo and Packaging

      Graphic Design, Illustration

      a4 Newsletter

      Graphic Design, Illustration

      A5 Brochure

      Graphic Design, Illustration

      Logo and Stationery

      Graphic Design, Illustration

      Disco CD Cover

      Graphic Design, Illustration

      Product Identity

      Graphic Design, Illustration

      Magazine Layout

      Graphic Design


      Graphic Design, Illustration

      Website re-design

      Website Design

      Annual Report

      Graphic Design, Illustration


      Graphic Design, Illustration


      Website Design


      Graphic Design, Illustration

      Logo Vectorizing



      Website Design

      A4 Newsletter

      Graphic Design

      Get In Touch

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      **PLEASE NOTE: I’m not currently taking on new clients**
      Phone by appointment only